What is the futuro price of a product, please?


The futuro price is the amount that we would have to pay in addition to the € price if everything in the world was done with (fair) things…


The aim of the futuro algorithm is to label goods and products at the product level with their sustainable, “true” prices, which include the external costs that are usually not reflected in the market price.
(In general, there is little connection in real terms between market price and external costs, rather the opposite, as more durable products are more expensive than disposable products, for example).
At the country level, the aim is to show how much consumers of a given country “save” due to the unpaid/uncompensated externalities of imports caused in the producing countries (especially in countries of the South).

Aktuell fokussiert die futuro-Methodik auf den Kriterien Entlohnung/Verteilungsungerechtigkeit und Klima/Treibhausgasemissionen.

Currently, the futuro methodology focuses on the criteria of remuneration/distributive injustice and climate/greenhouse gas emissions.

Example remuneration:
When buying products from poor countries, we in Central Europe usually save up to 3 times the purchase price because of unfair wages in the production chain!
In total, we have calculated that every consumer in Austria saves more than 5,000€ annually by outsourcing production to low-wage countries!
Note: these values result despite purchasing power weighted calculation!

The futuro project has been around longer than the Euro in Austria!
Already before 2000 we have done pioneer work here together with the research society SOL in the internalization of external ecological and above all social costs.
Currently, the methodology has been updated again in the area of the most relevant criteria distributive justice and climate change with the latest figures.



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